We use a variety of technologies to help us better understand how you use Tili site, our other services (we'll refer to Pattern by Tili and our other services collectively as the "Services"). We'll refer to the Site and the Services collectively as "Tili" throughout this policy. By using Tili, you consent to us using cookies and similar tracking technologies in the ways described on this page. Tili adheres to the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising. As part of our commitment to upholding a high standard of transparency in our Privacy Policy and practices, we've created this guide to explain the tracking technologies we use on the Site. 1. Cookies: This is a small data file sent from a server to your web browser or mobile device that is stored in your browser cache or mobile device. You can configure your browser's settings to reflect your preference to accept or reject cookies (see Managing Cookies below). 2. Clear gifs, web beacons, web bugs: These are tiny graphics with a unique identifier similar in function to cookies, and are used to track the online movements of web users. In contrast to cookies, which are stored on a user's computer hard drive, clear gifs are embedded invisibly on web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to your personally identifiable information. While Tili does not currently employ Flash cookies, also known as local shared objects (LSOs), some third parties you interact with when using the Services may use these cookies, which are used to collect and store information, but differ from browser cookies in the amount, type, and manner in which data is stored. To learn how to manage privacy and storage settings for Flash cookies, click here. Tracking technologies have two different lifespans: 1. Persistent means it remembers certain information about your preferences for viewing the site, and allows Tili to recognise you each time you return. Persistent cookies are stored on your browser cache or mobile device until you choose to delete them. 2. Session, on the other hand, is specific to a particular visit to the site, to carry information as you view different pages on Etsy so you don’t have to re-enter information. Session cookies expire and delete themselves automatically when you leave the Site or close your web browser. Tili uses tracking technologies for a few general purposes: 1. Strictly necessary: Vital to ensuring that Tili works properly for visitors and members (such as maintaining the security and integrity of the Site). 2. Performance: Help us understand how the Site are functioning so that we can improve our services. 3. Functionality: Retain your personal preferences as you use the Site to enhance your experience. 4. Marketing and Advertising: Gather data to help deliver advertising content relevant to your interests. Tili uses cookies to record what purchases members and visitors are interested in making and to make it easier for you to browse the Site whenever you visit. Cookies also permit us to learn about what ads you see and click when you visit Tili and affiliated sites, to limit the number of times you may see the same ad, or to show you more useful and relevant ads. Tili sometimes partners with third-party services who may use various tracking technologies to provide certain services or features, including targeted online marketing techniques such as attribution tracking, remarketing, and cross-device tracking. 1. Attribution tracking means estimating what advertising or marketing source a user followed to come to Etsy, or to determine what marketing source should get credit for actions like a visit or a purchase. 2. Remarketing means showing relevant ads to an audience based on prior shopping patterns on Etsy, whether or not the audience made a purchase. 3. Cross-device tracking means recognizing an audience across multiple devices or browsers. Some of these third-party services may provide us with information about you (such as demographic information, cross-device information, or interest categories) from a combination of sources that permit us to provide you with more relevant and useful advertising. The Site may include third party analytics software and APIs that may be used to enhance our data, to improve the Services, or for marketing purposes. These technologies allow a partner to recognise your computer or mobile device each time you visit Tili, but do not allow access to personally identifiable information from Tili. However, these technologies may allow us or a third party to recognize you, either across devices or over time. Tili does not have control over these third-party technologies, which maintain their own privacy policies, and they are not covered by our Privacy Policy, although we do require them to follow applicable laws and self-regulatory programs. The Site may include widgets from third-party websites and social networks, and third parties may chose to include Tili widgets on their websites. Etsy, as well as the third party, may receive analytics from those widgets that may be used to enhance our data, to improve the Services, or for marketing purposes. You can manage your privacy preferences for these widgets via your account with the third party.